{"id":149,"date":"2010-12-08T06:35:18","date_gmt":"2010-12-08T06:35:18","guid":{"rendered":"http:\/\/blog.veriteatem.com\/?p=149"},"modified":"2010-12-08T06:35:18","modified_gmt":"2010-12-08T06:35:18","slug":"editorial-judgment-a-process","status":"publish","type":"post","link":"http:\/\/blog.veriteatem.com\/?p=149","title":{"rendered":"Editorial Judgment – A Process"},"content":{"rendered":"

There is an art to writing advertising copy.\u00a0 Research suggests that minimizing the\u00a0 number of printed words in an advertisement increases the amount of pleasure viewers feel about the ad.\u00a0 On the other hand, an advertisement needs some text to anchor the images, to give a clue to the intended interpretation of the images in the advertisement.\u00a0 In a way, an advertisement is like a visual puzzle, purposely leaving some relationships among images ambiguous to allow free play of the imagination to generate an interpretation, a solution to the question the advertisement poses.<\/p>\n

For the final project of our Visual Culture and Design class, my group is creating a fashion magazine of the future, set in the year 2040.\u00a0 We imagined that there would be fashion spreads, articles and advertisements just as there are in current fashion magazines.\u00a0 The project presents cultural changes that will result from innovations in nanotechnology applications that are currently being developed, extrapolating into the future what might result\u00a0from the widespread adoption of these technologies.<\/p>\n

To have something to advertise, we needed to develop some products conceptually.\u00a0 The first product I developed was color-changing automobile paint to be used as a standard feature on a vehicle of the future.\u00a0\u00a0 In fact, Nissan has already developed such a paint using nanotechnology, but has not yet put it on the market.\u00a0 The second product I developed was nylon stockings enhanced with nanotechnology features.\u00a0 Here is the draft copy of information about this product for our advertising team to transform into a magazine\u00a0ad:<\/p>\n

Our L\u2019eggs fix your legs.<\/p>\n

Remember laser treatments? Sclerotherapy?\u00a0 These used to be the most trusted treatments for spider veins.\u00a0 Until now.<\/p>\n

L\u2019eggs Sheer Energy is made from nylon fibers embedded with zinc oxide and special carbon nanotubes.\u00a0 The nanotubes provide superior tensile strength to promote circulation, and the zinc oxide generates a piezoelectric effect when you walk.\u00a0 Your legs literally charge up tiny motors that power the massaging action of the nanotubes.\u00a0<\/p>\n

But the best part is that now L\u2019eggs Sheer Energy can deliver Diosmin directly to your legs through microneedle-like structures knitted into the stockings.\u00a0 Microneedle topical application of Diosmin has been clinically proven to eliminate or reduce the appearance of spider veins.\u00a0 Now you can get the benefit of Diosmin with the massaging action of InTense Memory Yarn\u2122 \u00a0to make your legs both look and feel great!<\/p>\n

L\u2019eggs Sheer Energy.\u00a0 Lucky.\u00a0 Lovely.<\/p><\/blockquote>\n

This copy was transformed to make an exciting back page advertisement for the magazine.\u00a0 Here is the result:<\/p>\n

\"advertisement<\/a>

L'eggs Sheer Energy pantyhose ad<\/p><\/div>\n

The next product I developed was a new way of coloring hair based on nanotechnology.\u00a0 This required a fair amount of research into the way hair is made in the follicles and how special cells called melanocytes inject pigment into the hair.\u00a0 It seemed to make sense that a nanobot could perform the same function, once one was developed that could integrate with the skin without causing irritation.\u00a0 Here is the copy I produced describing this product:<\/p>\n

In ancient Greece people used suspensions of lead nanoparticles to dye hair black.<\/p>\n

Now nanotechnology has come full circle. Instead of putting color directly in the hair shaft, nanobots have been designed to mimic melanocytes, injecting pigment particles directly into keratinizing cells through structures analogous to dendritic processes. Annual treatments, once the province of dermatologists, are now available through your local hair salon.<\/p>\n

Your stylist will apply a gel that is absorbed into the epidermis. The polymers in the gel provide a chemically friendly signal to accessory cells so that the nanobots can move to the area where melanocytes function within the hair follicle. The nanobots stay in place for about a year, after which they can no longer manufacture the pigments. A new application is necessary when a change in color at the roots is observed.<\/p>\n

Melanobots by L\u2019Oreal. Because you\u2019re worth it.<\/p>\n

FDA Approved.<\/p><\/blockquote>\n

This was transformed into the following advertisement:<\/p>\n

\"l'oreal<\/a>

Advertisement for hair coloring<\/p><\/div>\n

Finally, I developed a product called the Zoloft 2.0 bracelet. This product includes an ingenious application of microneedles and is meant to be marketed as a Zoloft branded product. Here is the copy and the original images proposed for the product:<\/p>\n

The Zoloft 2.0 Bracelet: Drug Fashion that Lets You Feel Passion<\/p>\n

Recent advances in microneedle technology and molecular manipulation of SSRI compounds have made possible a great new fashion item that delivers needed drugs discreetly. Zoloft has been used to treat depression, anxiety and OCD for many years. Breakthrough research in 2035 produced a new version of Zoloft with a slightly different molecular structure and conformation. Zoloft 2.0, as it was called, treats depression and other mood disorders without the often noted side effect of diminished libido.<\/p>\n

Now this drug can be delivered intradermally via microneedles. Rather than having to take a pill or swallow some bitter liquid, a patient can just store the microneedle array in a specially designed charm or bead, or in the case of our cuff bracelets, in a specially designed compartment on the inside of the bracelet. For the cuff bracelet, the silver in the bracelet acts as an antimicrobial so that no bacteria can enter the skin through the holes made in the skin. For the beaded bracelets, a sterling silver charm serves the same function.<\/p>\n

The Zoloft 2.0 bracelet is offered in a variety of styles to suit your individual taste. A selection is represented below.<\/p>\n

\"eye<\/a>

Pomegranate charm has microneedle dispenser<\/p><\/div>\n

\"fertility\"<\/a>

Fertility bracelet charts your cycle. Charm holds the drug.<\/p><\/div>\n

\"medicine<\/a>

Beads made from seed are the perfect hiding place for microneedles.<\/p><\/div>\n

\"real<\/a>

Rose quartz balances body and mind, and Kokopelli charm holds the drug.<\/p><\/div>\n

\"aztec<\/a>

Aztec fertility symbols adorn this cuff bracelet. Medicine chamber can be seen in back.<\/p><\/div>\n

More options can be found on our web site: www.mymoodsarebetterthanyours.com<\/p>\n

Wear it proudly, and congratulate yourself on having chosen the best quality minerals and metals available on the market. Keep the passion, love the fashion. Zoloft 2.0.<\/p><\/blockquote>\n

Here is the advertisement that the team produced. For variety, some advertisements were given less space.<\/p>\n

\"drug<\/a>

Bracelet designed to deliver drugs<\/p><\/div>\n

These advertisements are a part of a larger whole that includes articles and fashion spreads. Much of a magazine’s revenues typically come from advertising, but it is also an entertainment medium that must offer a plethora of beautiful images and thoughtful articles to hold its readers’ attention. Product development is the first step in a process of creating a niche within a marketplace, and advertising is one of the main methods for selling product. People have to know a product exists in order to buy it, and it must be presented attractively to make them want to buy it.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is an art to writing advertising copy.\u00a0 Research suggests that minimizing the\u00a0 number of printed words in an advertisement increases the amount of pleasure viewers feel about the ad.\u00a0 On the other hand, an advertisement needs some text to anchor the images, to give a clue to the intended interpretation of the images in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":16,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":174,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions\/174"}],"wp:attachment":[{"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.veriteatem.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}